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The most frustrating thing about sending multiple copies of the same thing to a variety of people (or maybe the same people over and over again) is realizing on the second to last email that there is an error in your attachment. A dash where a comma should be. A plural non-possessive that should have been a plural possessive or singular. Or, in this particular case, a missed merge field.

Personalized letters are significantly simpler if you know how to use a spreadsheet to fill in the blanks (and write your letter so none of the blanks need to be adjusted post-merge). However, there is no special technology to prevent you from, say, using a form letter and hand updating data that wasn't on your spreadsheet and missing a merge field in the concluding paragraph so it reads,

"blah, blah, blah {Institution Name} blah blah."

Yup. Definitely feels personal now.

Ugh. Technology, I love and hate you.


**Update, 1 minute later** Definitely posted this to a group blog I'm a co-author on that was somehow on the top of my dashboard instead of to my personal blog. USC Honors College Class Captains, I apologize. Apparently, today's mistakes are not limited to merge errors.